Creating sites that bring results
We present Tourmalin, a young startup from Novi Sad, whose first beginnings took place right in the iDEAlab space.
Former students of the University of Novi Sad, now multi-talented young professionals, gathered in Tourmaline with the aim of encouraging their clients to creativity, measured decisions and progress on your business journey. The field of their activities primarily consists of web design, user experience, marketing and strategy.
Although a team with a small number of members, this startup has been in constant development for more than a year. With a lot of dedicated time and work, experiments and testing, they have perfected themselves to enable the provision of services that are closely based on the needs and ideas of their clients. As they say, iDEAlab encouraged them to do so.
"For a startup, any kind of help and support is welcome, especially in the early stages of development, because we all face certain problems and challenges. That is why the existence of a space like iDEAlab is of great importance for encouraging young people to start a business. We ourselves owe them a big thank you and we are glad to maintain cooperation", says Saša Dvizac, founder of Tourmaline.
"As someone who has walked a path that most have yet to walk, we constantly offer financial assistance and outreach." IT service in installments entrepreneurs, primarily beginners and non-profit organizations. Anyone can register on our website and go through the questionnaire they will receive greater awareness of own business and what is needed to improve. Based on the aforementioned questionnaire, Turmala's team makes suggestions for creating or improving the site and other marketing efforts of the entrepreneur," adds Dvizac.
You can read more about their vision and way of working below.
To find new and delight old clients...
A year of cumulative experience
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Completed projects
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Happy user experiences
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Strategy
When requested success Your website, as well as in business, is all about planning, strategy and effort. We we understand problems and ways of doing business on the Internet and in Serbia.
That's why we start every project by making unique strategy with detailed plan how to achieve it, in order to achieve it on your site success.
- Draft strategy
- Researching your market
- An extensive interview with you
- Profiling your customers
- Client Development Path
- Competition analysis
- SWOT analysis
User experience
Most of the sites today are made for the customer, ie the business who is looking for it, without thinking about to the end user who needs to buy or use that product or service.
It usually does not bring significant the result or at least not satisfactory, because the experience of using that site is not user-oriented.
UX, i.e. design oriented towards user experience, does not use assumptions and other people's opinions, but is used research Your clients, as they would be satisfied when they use your site.
- User research
- Information architecture
- Sketching layouts and prototypes
- User Interface (UI) Design
- Responsive design
- Usability testing
- UX check
Web design
You need more than that website. You need them results.
We we are redesigning and we redesign existing sites and their concepts and make them better.
We have experience, creativity and commitment to solve the problem with your site so that it finally brings the desired results.
- Creatively oriented
- An interactive experience
- Branding
- Writing copy that sells
- Taking photos
- Video production
- Integration into your business
- Hosting
- Complete creation of websites
Marketing
Marketing is not the same as it was 10, 20, 30 years ago. He today connects people and it helps them to solve their problems.
The best marketing is the one that helps customers so that they feel better and think about how they are smart and full of self-confidence.
We create experiences that they attract, compel visitors to take action and convert.
- Inbound marketing
- Content marketing
- Retargeting
- The social network
- SAT DOWN
- Pay Per Click Marketing
- Customer relations and sales
About Tourmaline
ABOUT US
As a team of diverse and experienced individuals, we employ over 30 years of cumulative experience when dealing with design and manufacturing, sites, videos, texts, photography and during that time we specialized in making our products oriented towards the specifics of your clients and your way of selling. We prefer to build websites for the industry insurance, small and medium entrepreneurs, associations and events.
We believe that when your users use the site and have the impression that everything is easy to use, in the spirit of your business, measured, concisely and professionally, that it brings the most results to your business. Everything we do is based on the best UX experiences, market research and user testing.
THE PROCESS
This is the working method we apply to get you results on the internet:
1. We start by researching and interviewing you, in order to make winning strategy
2. We build, test and redesign the site experience based on our experience and knowledge best practices.
3. We design and develop a final product that will blows away your competition, because we analyzed it well and with your help and the help of your clients.
4. We continue to cooperate with you, advise and improve your product so that it is the ultimate the result was as good as possible.
PROFESSIONALISM
How can we we understand Your clients if we are not in that type of business?
Not to brag, but our team members deliver experience work in various activities at various levels, from small entrepreneurs to global companies.
Summary of our team will help us better understand your business.
- 30+ years of cumulative experience
- Work in the largest companies in Serbia and large international companies
- Clients from all over the world
- Business experience in over 30 different legal entities, from entrepreneurs to corporations
- Published and awarded professional works
- Numerous EU projects
- Certified HubSpot Partner
