{"id":733,"date":"2020-12-16T08:47:09","date_gmt":"2020-12-16T08:47:09","guid":{"rendered":"https:\/\/idealab.rs\/?p=733"},"modified":"2020-12-25T11:27:58","modified_gmt":"2020-12-25T11:27:58","slug":"om-vikten-av-marknadsforing","status":"publish","type":"post","link":"https:\/\/idealab.rs\/sv\/om-vikten-av-marknadsforing\/","title":{"rendered":"Vicepresident Ivan \u0110okovi\u0107: Om vikten av marknadsf\u00f6ring f\u00f6r utvecklingen av en aff\u00e4rsid\u00e9 och entusiasmen hos dem som vill \u00f6verf\u00f6ra kunskap"},"content":{"rendered":"
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I kongresscentret p\u00e5 Master Novi Sad Fair h\u00e5lls idag en konferens till\u00e4gnad entrepren\u00f6rer, som p\u00e5 m\u00e5nga s\u00e4tt hj\u00e4lper till att utveckla och konceptualisera aff\u00e4rsid\u00e9er, men ocks\u00e5 motiverar framtida entrepren\u00f6rer att n\u00e4rma sig definitionen av sin aff\u00e4rsplan som sj\u00e4lvst\u00e4ndiga och kreativt som m\u00f6jligt, s\u00e5v\u00e4l som deras distributions- och marknadsf\u00f6ringsstrategi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vid konferensen med rubriken "Marknadsf\u00f6ringens betydelse f\u00f6r utvecklingen av en aff\u00e4rsid\u00e9" talade provinsregeringens vicepresident och provinssekreteraren f\u00f6r ekonomi och turism, Ivan \u0110okovi\u0107, till deltagarna och vid det tillf\u00e4llet betonade han vikten av att entusiasmen hos dem som organiserar s\u00e5dana sammankomster och som vill \u00f6verf\u00f6ra kunskap skapa en allm\u00e4n dialog om detta \u00e4mne och erbjuda den till allm\u00e4nheten.<\/p>

"Jag tror att, lika viktigt som marknadsf\u00f6ring \u00e4r, i alla aspekter av livet, de viktigaste \u00e4r de m\u00e4nniskor som l\u00e4r dig och l\u00e5ter dig veta hur saker g\u00f6rs och implementeras. Det finns n\u00e4stan ingen livssf\u00e4r utan marknadsf\u00f6ring, fr\u00e5n kollektivtrafik, till entr\u00e9n till en byggnad, till en reklambroschyr f\u00e4st vid vindrutan p\u00e5 en bil, n\u00e4r du sl\u00e5r p\u00e5 TV:n s\u00f6ker du p\u00e5 Internet. Sedan bevittnar du skapandet av ett namn som borde skapa ett extra v\u00e4rde f\u00f6r alla typer av kommersiella produkter, s\u00e4ger Djokovic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Han tillade att provinssekretariatet f\u00f6r ekonomi och turism k\u00e4nde behovet av att forma den kreativa ekonomin i form av ekonomiskt st\u00f6d, som delas ut f\u00f6r tredje \u00e5ret i rad genom offentliga anbud, definierade av internationell praxis, men ocks\u00e5 av juridisk och social verklighet. Nittio procent av de s\u00f6kandes id\u00e9er bygger p\u00e5 dj\u00e4rvhet och entusiasm, d\u00e4r marknadsf\u00f6ring redan finns med i sj\u00e4lva bildandet av aff\u00e4rsid\u00e9n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u0110okovi\u0107 introducerade publiken f\u00f6r konceptet att f\u00f6rdela medel f\u00f6r innovativt kvinnligt entrepren\u00f6rskap, d\u00e4r fokus ligger p\u00e5 innovation och marknadsf\u00f6ring, vilket g\u00f6r det m\u00f6jligt f\u00f6r kvinnliga grundare av aff\u00e4rsenheter att finansiera sina aff\u00e4rsprojekt, samtidigt som intresset ensamt indikerar att fler medel, likviditet och stimulans\u00e5tg\u00e4rder \u00e4r beh\u00f6vs i denna dom\u00e4n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Enligt arrang\u00f6ren av konferensen, Marija Radoj\u010di\u0107, \u00e4r marknadsf\u00f6ring ofta eftersatt i aff\u00e4rsprocessen och det finns en m\u00e4rkbar brist p\u00e5 medvetenhet om hur avg\u00f6rande det \u00e4r och hur mycket det definierade m\u00e5let inte kan n\u00e5s utan det.<\/p>

"Det h\u00e4r \u00e4r ett v\u00e4ldigt viktigt \u00e4mne. Varje marknadsf\u00f6ringskampanj m\u00e5ste ha ett fokus, och po\u00e4ngen \u00e4r att visa vem du \u00e4r och vad du vill uppn\u00e5. Vi f\u00f6rs\u00f6kte ge dig de st\u00f6rsta experterna den h\u00e4r g\u00e5ngen, med rik erfarenhet som lever marknadsf\u00f6ring, som till\u00e4mpar den och som vet vad som ger st\u00f6rst effekt", p\u00e5pekade Radoj\u010di\u0107 och tillade att hon sj\u00e4lv, som entrepren\u00f6r, ins\u00e5g n\u00f6dv\u00e4ndigheten av mer detaljerad marknadsf\u00f6ring i hennes verksamhet, men ocks\u00e5 n\u00f6dv\u00e4ndigheten av att prata med dem som har rik erfarenhet inom det omr\u00e5det och som har g\u00e5tt igenom olika stadier av marknadsf\u00f6ringsutveckling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Det \u00e4r just av denna anledning som konferensen behandlar vikten och n\u00f6dv\u00e4ndigheten av marknadsf\u00f6ring, dess utveckling genom olika ekonomiska segment, f\u00f6r att anpassa den egna verksamheten, eller en verksamhet i sin linda, till marknadens moderna behov. En viktig, ibland till och med avg\u00f6rande, faktor \u00e4r varum\u00e4rkesbyggande med bepr\u00f6vade marknadsf\u00f6ringsmetoder och koncept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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K\u00e4lla: sriv<\/a>odina.gov.rs<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

U Kongresnom centru Master Novosadskog sajma, danas se odr\u017eava konferencija namenjena preduzetnicima, koja u mnogome poma\u017ee razvoj i\u00a0konceptualizaciju poslovnih ideja, ali i motivi\u0161e budu\u0107e preduzetnike kako bi \u0161to samostalnije i kreativnije pristupili definisanju svog biznis plana, kao i svoje distributivne i promotivne strategije. Na konferenciji koja nosi naziv ,,Va\u017enost marketinga za razvoj poslovne ideje\u201c, u\u010desnicima […]<\/p>\n","protected":false},"author":48,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"acf":[],"_links":{"self":[{"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":20,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/posts\/733\/revisions\/818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idealab.rs\/sv\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}