{"id":2206,"date":"2024-12-03T16:01:45","date_gmt":"2024-12-03T15:01:45","guid":{"rendered":"https:\/\/idealab.rs\/?p=2206"},"modified":"2025-01-16T15:49:45","modified_gmt":"2025-01-16T14:49:45","slug":"retargeting","status":"publish","type":"post","link":"https:\/\/idealab.rs\/nl\/retargeting\/","title":{"rendered":"Wat is retargeting en hoe het uw bedrijf kan transformeren"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"08c49234-9180-4d2a-a1fb-3557ebc32ceb\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>Retargeting, ili remarketing, je strategija digitalnog marketinga koja se fokusira na korisnike koji su ve\u0107 pokazali interesovanje za va\u0161 brend, ali nisu zavr\u0161ili \u017eeljenu akciju, kao \u0161to je kupovina ili prijava. Koristi tehnologiju poput kola\u010di\u0107a za pra\u0107enje posetilaca va\u0161eg sajta i kasnije im prikazuje personalizovane oglase na drugim platformama, kao \u0161to su dru\u0161tvene mre\u017ee i Google.<\/p>\n<h3>Vrste retargetinga<\/h3>\n<p>Postoje razli\u010dite vrste retargeting kampanja koje mo\u017eete koristiti za unapre\u0111enje va\u0161eg biznisa. Naj\u010de\u0161\u0107e metode uklju\u010duju <strong>retargeting putem oglasa<\/strong> na platformama kao \u0161to su Google i Facebook, <strong>email retargeting<\/strong> za podse\u0107anje na napu\u0161tene korpe, kao i <strong>dinami\u010dki retargeting<\/strong>, koji prikazuje personalizovane oglase bazirane na proizvodima koje je korisnik prethodno pregledao.<\/p>\n<h3>Prednosti retargetinga<\/h3>\n<p>Retargeting ima brojne koristi za va\u0161 biznis, uklju\u010duju\u0107i <strong>pove\u0107anje prodaje<\/strong> kroz podse\u0107anje korisnika na proizvode koje su gledali, kao i <strong>podizanje svesti o brendu<\/strong>, jer korisnici vide va\u0161e oglase vi\u0161e puta. Tako\u0111e, retargeting je efikasan alat za <strong>smanjenje napu\u0161tenih korpi<\/strong>, \u0161to zna\u010di da mo\u017eete vratiti korisnike koji nisu zavr\u0161ili kupovinu.<\/p>\n<h3>Kako da zapo\u010dnete?<\/h3>\n<p>Za po\u010detak s retargetingom, potrebno je da postavite pra\u0107enje korisnika na svom sajtu putem alata poput <strong>Google Pixel<\/strong> ili <strong>Facebook Pixel<\/strong>. Kreirajte ciljan sadr\u017eaj i oglase koji \u0107e privu\u0107i korisnike i pratite rezultate kako biste optimizovali kampanje.<\/p>\n<p><strong>Kontaktirajte agenciju Turmalin za besplatne konsultacije<\/strong> i saznajte kako da unapredite va\u0161 biznis pomo\u0107u retargeting strategija.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><a href=\"https:\/\/turmalin.rs\/retargeting\/\" rel=\"nofollow noopener\" target=\"_blank\">Saznajte vi\u0161e o agenciji Turmalin i njihovim uslugama &#x27a1;&#xfe0f;<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting, ili remarketing, je strategija digitalnog marketinga koja se fokusira na korisnike koji su ve\u0107 pokazali interesovanje za va\u0161 brend, ali nisu zavr\u0161ili \u017eeljenu akciju, kao \u0161to je kupovina ili prijava. Koristi tehnologiju poput kola\u010di\u0107a za pra\u0107enje posetilaca va\u0161eg sajta i kasnije im prikazuje personalizovane oglase na drugim platformama, kao \u0161to su dru\u0161tvene mre\u017ee i [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":2207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[265],"tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promocije"],"acf":[],"_links":{"self":[{"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/posts\/2206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/comments?post=2206"}],"version-history":[{"count":1,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/posts\/2206\/revisions"}],"predecessor-version":[{"id":2208,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/posts\/2206\/revisions\/2208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/media\/2207"}],"wp:attachment":[{"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/media?parent=2206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/categories?post=2206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idealab.rs\/nl\/wp-json\/wp\/v2\/tags?post=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}