{"id":733,"date":"2020-12-16T08:47:09","date_gmt":"2020-12-16T08:47:09","guid":{"rendered":"https:\/\/idealab.rs\/?p=733"},"modified":"2020-12-25T11:27:58","modified_gmt":"2020-12-25T11:27:58","slug":"o-vaznosti-marketinga","status":"publish","type":"post","link":"https:\/\/idealab.rs\/hr\/o-vaznosti-marketinga\/","title":{"rendered":"Potpredsjednik Ivan \u0110okovi\u0107: O va\u017enosti marketinga za razvoj poslovne ideje i entuzijazmu onih koji \u017eele prenijeti znanje"},"content":{"rendered":"
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U Kongresnom centru Novosadskog sajma Master danas se odr\u017eava konferencija posve\u0107ena poduzetnicima koja umnogome poma\u017ee razvoju i koncipiranju poslovne ideje, ali i motivira budu\u0107e poduzetnike da \u0161to samostalno i samostalno pristupe definiranju svog poslovnog plana. kreativno, kao i njihovu distribucijsku i promotivnu strategiju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Na konferenciji pod nazivom \u201eVa\u017enost marketinga za razvoj poslovne ideje\u201c sudionicima se obratio potpredsjednik Pokrajinske vlade i pokrajinski tajnik za gospodarstvo i turizam Ivan \u0110okovi\u0107 koji je tom prilikom istaknuo va\u017enost entuzijazam onih koji organiziraju ovakve skupove i koji \u017eele prenijeti znanje o ovoj temi i ponuditi ga \u0161iroj javnosti.<\/p>

\u201cVjerujem da su, koliko god marketing bio va\u017ean, u svakom aspektu \u017eivota najva\u017eniji oni ljudi koji vas u\u010de i daju vam do znanja kako se stvari rade i provode. Gotovo da nema sfere \u017eivota bez marketinga, od javnog prijevoza, do ulaza u zgradu, do reklamnog letka zaka\u010denog na vjetrobranskom staklu automobila, kad upalite TV, tra\u017eite po internetu. Onda svjedo\u010dite stvaranju imena koje treba stvarati dodatnu vrijednost za bilo koju vrstu komercijalnog proizvoda", rekao je \u0110okovi\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dodao je kako je Pokrajinsko tajni\u0161tvo za gospodarstvo i turizam osjetilo potrebu za oblikovanjem kreativne ekonomije u obliku financijske pomo\u0107i, koja se ve\u0107 tre\u0107u godinu zaredom dodjeljuje putem javnih natje\u010daja, definiranih me\u0111unarodnom praksom, ali i pravnim i dru\u0161tvenim okvirima. stvarnost. Devedeset posto ideja prijavitelja temelji se na smjelosti i entuzijazmu u koji je marketing ugra\u0111en ve\u0107 u samom formiranju poslovne ideje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u0110okovi\u0107 je prisutne upoznao s konceptom izdvajanja sredstava za inovativno \u017eensko poduzetni\u0161tvo, gdje je fokus na inovacijama i marketingu, omogu\u0107avaju\u0107i \u017eenama osniva\u010dicama gospodarskih subjekata da financiraju svoje poslovne projekte, a sama zainteresiranost govori da je vi\u0161e sredstava, likvidnosti i poticajnih mjera. potrebni u ovoj domeni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prema rije\u010dima organizatorice konferencije Marije Radoj\u010di\u0107, marketing je \u010desto zanemaren u poslovnom procesu te je primjetan nedostatak svijesti o tome koliko je klju\u010dan i koliko se bez njega ne mo\u017ee do\u0107i do zadanog cilja.<\/p>

\u201cOvo je vrlo va\u017ena tema. Svaka marketin\u0161ka kampanja mora imati fokus, a poanta je pokazati tko ste i \u0161to \u017eelite posti\u0107i. Potrudili smo se da vam ovaj put dovedemo najve\u0107e stru\u010dnjake s bogatim iskustvom koji \u017eive marketing, koji ga primjenjuju i koji znaju \u0161to donosi najve\u0107i u\u010dinak\u201c, istaknula je Radoj\u010di\u0107, dodav\u0161i kako je i sama kao poduzetnica prepoznala nu\u017enost vi\u0161e detaljan marketing u svom poslovanju, ali i nu\u017enost razgovora s onima koji imaju bogato iskustvo u tom podru\u010dju i koji su pro\u0161li kroz razli\u010dite faze razvoja marketinga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Upravo iz tog razloga konferencija se bavi zna\u010dajem i nu\u017eno\u0161\u0107u marketinga, njegovim razvojem kroz razli\u010dite segmente gospodarstva, kako bi se vlastito poslovanje ili poslovanje u povojima prilagodilo suvremenim potrebama tr\u017ei\u0161ta. Klju\u010dni, ponekad \u010dak i odlu\u010duju\u0107i \u010dimbenik je izgradnja brenda provjerenim marketin\u0161kim metodama i konceptima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Izvor: sriv<\/a>odina.gov.rs<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

U Kongresnom centru Master Novosadskog sajma, danas se odr\u017eava konferencija namenjena preduzetnicima, koja u mnogome poma\u017ee razvoj i\u00a0konceptualizaciju poslovnih ideja, ali i motivi\u0161e budu\u0107e preduzetnike kako bi \u0161to samostalnije i kreativnije pristupili definisanju svog biznis plana, kao i svoje distributivne i promotivne strategije. Na konferenciji koja nosi naziv ,,Va\u017enost marketinga za razvoj poslovne ideje\u201c, u\u010desnicima […]<\/p>\n","protected":false},"author":48,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"acf":[],"_links":{"self":[{"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":20,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/posts\/733\/revisions\/818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idealab.rs\/hr\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}